The Life of a “Chief Everything Officer”
When I was writing The Small Business CEO’s Playbook, I had a few key goals in mind:
Expanding on topics from the book.
Sharing new experiences that can benefit fellow entrepreneurs.
Offering insights on issues relevant to small business owners.
Promoting live opportunities where I’ll be speaking or participating.
Showcasing some of the fun and unique experiences I get to have.
This week is packed with exciting opportunities, including two podcast interviews and a LIVE radio appearance on WATD this Wednesday night as part of The JV Team with Jared Valanzola. I’ve been on the show before to talk about music and entertainment (lots of Beatles talk!), but this time, we’ll be diving into The Small Business CEO’s Playbook—and it’s even more special because we’re discussing it in a market where I built my business.
You can listen live at 959watd.com on Wednesday night!
A Small Business Spotlight: WATD Radio
WATD is one of the few remaining family-owned radio stations in the country, which takes me back to my early radio days in Portland, Maine. Back then, I worked for a small company that ran an AM/FM combo (essentially an AM and FM station under one roof).
WATD’s owner, Ed Perry, is a true small business leader. He’s been running the station for decades and keeps it LOCAL—local hosts, local news, local sports, and even community-driven programming. That local focus aligns with the FCC’s original mission for radio stations: serving their communities.
Ed is as hands-on as they come. He’s been known to jump in his car and report breaking news live from the scene, covering events across the South Shore. His passion for radio and the communities he serves is undeniable.
And here’s something fun—on Ed’s business card, his title reads: “Ringmaster & Owner.”
Let’s be honest… that’s pretty fitting for any small business owner! Running a business can feel like managing a three-ring circus, but Ed takes it all in stride. Like most entrepreneurs, he wears many hats and is willing to jump in wherever needed.
The “Chief Everything Officer” Life
If you’re a small business owner, you know the drill: You’re not just the CEO—you’re the Chief EVERYTHING Officer.
You may not do everything, but you certainly juggle a wide range of responsibilities. One moment you’re handling sales, the next you’re troubleshooting tech issues, then you're managing customer service, marketing, and finances—all in the same day!
So let’s have some fun with this…
What’s the most unexpected role you’ve had to take on as a “Chief Everything Officer”? Drop a comment below!
#EntrepreneurLife #SmallBusinessCEO #ChiefEverythingOfficer #RadioLife #WATD #SupportLocal #SmallBusinessTips
